DummyLead · A secret shopper for your sales leads

UNDERCOVERED LEADS

One lead.
The whole story.

See what happens with your lead.
Who calls, who texts, and who sends emails.

Illustrative example. Jane D., your secret shopper lead. Apex Solar calls 2 minutes after you plant her, texts at 4 minutes and emails a quote at 21 minutes.

How it works, in four steps

You don’t change how you hand out leads. You just add one dummy lead and watch how it gets treated when no one knows it’s a test.

  1. Create a Dummy Lead

    A real name, a working inbox, and a phone number that receives calls and texts. It looks like any other lead. Only you know it’s fake.

  2. You drop it in

    Add it to a batch you bought, a partner hand-off, or your call rotation. It behaves like a real lead, so it gets treated like one.

  3. We keep track of every conversation

    Every call, text, and email is saved, so you can see who reached out, when, and how quickly they followed up. Calls are recorded, and messages are saved word for word.

  4. You see what happened

    See it all in one timeline: whether a buyer called fast or let the lead go cold, how hard they worked it, and whether it got resold to someone who shouldn’t have it.

Watch what happens to your leads

Whether you sell leads, buy them, or pass them to a sales team, a dummy lead shows you what actually happens next.

Where your leads go

Know who’s really calling your leads

Every contact your lead gets, in one timeline.

  • Calls, texts, emails, and voicemails, timestamped
  • Caller ID and carrier on every call
  • How fast they reached out, and how often
  • Anyone you didn’t send the lead to
  • A clear record to share, not a guess

Illustrative example. Jane D., a dummy lead, gets a recorded call from Apex Solar after 47 seconds, a text at 4 minutes, a voicemail at 2 hours, and the next day a call from an unknown number she was never sent to.

How your calls show up

See what the person on the other end sees

What showed up on their screen when you called.

  • Whether the call was labeled “Spam Likely”
  • The carrier trust grade: A, B, or C
  • The business name
  • Voicemails

Pay per seed. Pay less as you scale.

Billed per active seed, monthly. The per-seed rate drops as you scale, and only concurrent live seeds count.

Solo

Spot-checking a single source or partner

$12.99 per seed / mo
1–4 active seeds Start monitoring

Team

Watching a sales floor or several partners

$9.99 per seed / mo
5–14 active seeds Start monitoring

Publishers

Managing lead distribution at volume

$7.99 per seed / mo
15+ active seeds Start monitoring