Spam Likely
Incoming call · +1 (628) 555-0114
Spam risk HIGH
Seed-lead monitoring system
Know what actually happens to your leads.
DummyLead drops a few seed leads into your pipeline alongside the real ones, each with its own email and phone number. We track every call, text, and email they get, so you can see who's actually following up, who's letting them go cold, and who's quietly reselling them.
- SEED Resale detected
The method
From decoy to verdict, in four moves
Nothing about how you hand out leads changes. You slip one tripwire into the flow, then read back exactly what people did when they assumed no one was watching.
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Mint a seed identity
We build a convincing decoy: a real name, a live inbox, and a working number that answers calls and texts. Only you ever know it isn’t a genuine prospect.
Captured identity · inbox · phone line
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Release it into the flow
Drop the seed wherever you want eyes: a batch you bought, a partner hand-off, the call rotation, one campaign. It behaves like any other lead, so it gets treated like one.
Captured placement · channel · recipient
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Every touch is captured
Each call, text, and email to the seed is logged and timestamped: who reached out, how fast, how often. Calls are recorded and messages saved word for word.
Captured calls · texts · emails · timing
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Read the verdict
A clean timeline shows exactly what happened: worked properly, left to go cold, mishandled, or quietly passed to someone who had no business touching it.
Captured timeline · recordings · verdict
Coverage
Three channels. Nothing slips through.
A seed lead is reachable exactly how a real one is. Calls, texts, and emails all land on one identity, and we are already listening.
Dana Whitlock +1 (415) 555-0142 SEED LIVE
Acme Buyer · SMS “Hi Dana, following up on your quote…”
rep@acmebuyer.com Re: your insurance quote
Who it’s for
One tripwire, four kinds of proof
The same seed answers very different questions depending on whose hands your lead passes through. Here is what the evidence looks like.
SEED · LEAD-BUYERS Resale
- Exclusive to
- 1 buyer
- Callers seen
- 2
- Second caller
- Unknown number
Lead sellers & aggregators
Prove your buyers aren’t reselling
You sell exclusive leads but suspect buyers quietly pass them down the chain. Without proof, you lose pricing power and the relationship.
- Seed a buyer’s feed and watch who actually makes contact
- A second caller on an “exclusive” lead is resale, caught in the act
- Timestamped evidence you can put in front of the buyer
SEED · PARTNERS SLA missed
- Promised reply
- 15m
- First contact
- 2h 14m
- Attempts made
- 1 of 6
Channel & referral partners
Verify partners actually work referrals
Partners promise fast, professional follow-up. Some sit on leads, some never call, some go off-script the moment you look away.
- Real response time and attempt counts on seeded referrals
- Professionalism and script adherence, observed first-hand
- Hold partners to the response time they promised you
SEED · EMPLOYEES Worked
- Speed to lead
- 0:47
- Attempts
- 6 of 6
- On script
- Yes
In-house sales teams
Confirm reps are working leads right
You pay for leads and a floor to call them, but can’t see who cherry-picks the easy ones and who lets the rest rot.
- Unbiased speed-to-lead and attempt counts across the floor
- Tone and script adherence scored on real recorded calls
- No one on the team knows which lead is the test
SEED · COMPLIANCE Verified
- Attestation
- Grade A
- Spam risk
- Low
- Caller ID
- Branded
Compliance & brand teams
Catch spam dialing & weak attestation
Your outbound numbers get flagged as spam, tanking answer rates, and you have zero visibility into how they’re attested.
- Every inbound call to a seed scored for spam risk
- SHAKEN/STIR attestation grade for each calling number
- Flag bad actors before they burn your deliverability
Pricing
Pay per seed. Pay less as you scale.
Billed per active seed, monthly. The per-seed rate drops as you scale, and only concurrent live seeds count.
Solo
Spot-checking a single source or partner
$12 per seed / mo
1–4 active seeds Start monitoring Team
Watching a sales floor or several partners
$9 per seed / mo
5–19 active seeds Start monitoring Scale
Aggregators and large distribution
$6 per seed / mo
20+ active seeds Book a walkthrough Figures shown are indicative. You’ll always see exact per-seed rates before anything bills, and you can add or retire seeds anytime.
Questions
Answers, on the record
Straight talk on how seeding works, what the signals mean, and how billing is counted.
Seeds & detection
What is a seed lead, exactly?
A decoy identity we build for you: a believable persona with its own inbox and a live phone number that takes calls and texts. You slip it into a real lead flow you want to audit. Because only you know it’s fake, anything that reaches it can be traced and measured.
How does it prove a lead was resold?
Every seed belongs to exactly one recipient. If anyone but that recipient contacts it, the lead reached them through a hand-off or a sale you didn’t authorize. We surface the second actor, the channel they used, and the timing.
Will buyers or reps spot the seed?
No. Seeds look and behave like genuine leads, with real personas, working contact channels, and natural data. That’s the whole point: you see how people treat a lead when they assume no one is watching.
Signals & data
What is call attestation, and why care?
Attestation (SHAKEN/STIR) is how carriers vouch that a number really belongs to the caller. Grade A is fully verified, B partial, C unverified. Low grades and high spam scores wreck answer rates. We grade both on every inbound call to a seed.
Where do the recordings and reports live?
In your dashboard at app.dummylead.com: every timeline, recording, transcript, and report. This site is just the overview, so start monitoring or sign in over on the portal.
Billing & plans
How is pricing counted?
By concurrent active seeds, the number of live decoys you’re monitoring at once. The per-seed rate falls as you run more. Retire a seed and mint a fresh one anytime; only active seeds count toward your bill.
Are calls and texts extra?
Recording, transcription, and SMS capture come with every seed. Only very high call volumes are metered, and we show usage before it ever bills.
Can I scale up or down later?
Anytime. Add or retire seeds from the dashboard and the matching tier rate applies automatically, prorated to your cycle. You can cancel whenever you like.
Stop guessing
Plant a seed today.
Plant a seed today.
Know the truth by tomorrow.
Spin up your first seed identity in minutes and watch what your buyers, partners, and reps actually do with a lead.
Dashboard at app.dummylead.com